STRUCTURE, SCALE AND OPTIMIZE YOUR

Audience Monetization

ArcSpan is a real-time audience monetization platform focused on the needs of the world’s finest publishers and retailers. Unlock the true value of your first-party audience data while providing advertisers the targeting performance they need.


Boost your addressable audience revenue 30-300% with the first purpose-built audience monetization platform

Designed to manage the “Identity Revolution”

Built from the ground up for premium publishers, retailers and data owners, we’ve integrated the key levers to achieving revenue operations success and monetization insights in a first-party data world.

ArcSpan’s data software solution complements your existing technology partners and exists specifically to maximize addressable audience revenue, eCPM, fill-rate, yield and brand safety.

 

PREDICTABLE | MEASURABLE | SCALABLE

Audience Quality:
Superior Segmentation Industry Taxonomies

Audience Quantity: Scaled Inventory
Modeled Audiences

Sales Pathways:
Aligned to Sources of Best Buyer Demand

Reporting & Insights: Real-time Dashboards to Optimize Results

Have you retooled your advertising revenue strategy and operations?

Significant disruption is coming to digital advertising. 

For many publishers, research shows 80%+ of audience data is sub optimally structured.  ArcSpan’s platform enhances audience value and powers advanced audience monetization strategies.

Navigating the end of third-party cookies

Segmenting audiences amidst stricter data privacy regulations

Selling outside the "walled-gardens"

A PUBLISHER'S REVENUE PARTNER

Why ArcSpan?

We bring a unique understanding of the challenges and opportunities that publisher revenue management teams face in an evolving marketplace.

PLATFORM

Introducing ArcSpan's Audience Engine

A revenue optimization platform that structures and automates critical audience monetization decisions.


SOLUTIONS

Optimize for: revenue, eCPMs, fill-rates, margin, brand safety

Focused on sell-side revenue optimization strategies: on-site, offsite, retail/e-comm and subscriber acquisition.