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Introducing Audience Engine: a dynamic, omni-channel addressable audience sales decisioning platform

A revenue platform that structures and automates key monetization decisions

INTRODUCING

ArcSpan Audience Engine

A revenue optimization platform that structures and automates critical audience monetization decisions.

  • Dynamic first-party audience data – aligned with buyer’s taxonomies and sales structures
  • Deterministic and probabilistic AI resources to build large, credible audience sets
  • Decisioning dashboard to activate across multi-layer demand opportunities
  • Integrated, intuitive UI to show aggregate and line level sales results across KPIs

sell-side value creation

Addressable audiences monetized at scale

  • Dynamic first-party audience data – aligned with buyer’s taxonomies and sales structures
  • Deterministic and probabilistic AI resources to build large, credible audience sets
  • Decisioning dashboard to activate across multi-layer demand opportunities
  • Integrated, intuitive UI shows granular level of insights and results

SOURCE & ANALYZE

Build quality data sets from sources that are currently siloed

Gain federated access to data that is mined across different existing data warehouses

  • From disparate sources
  • Real time and batch
  • Onsite and offsite

NORMALIZE & SCALE

Configure audiences for revenue opportunities across all integrated channels and platforms

Align sellers’ data to meet optimal buyers’ demand

  • Custom data taxonomies
  • Sophisticated AI tools
  • Next generation identity solutions

DELIVER & OPTIMIZE

Activate and improve audiences while realizing and analyzing the highest revenue pathways

Real-time evaluation based on outcome optimization

  • Omni-Channel
  • Dynamically activate pathways
  • Measurement & Insights

Ready to take control?

We help you solve critical revenue operations roadblocks to maximize your addressable audience eCPMs, fill-rates, and yield. Schedule a call with one of our specialists today!

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