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Turn the value of 1P audience data to your advantage

Technology solutions, support and expertise that delivers sales results and operational efficiencies

Focused on sales-driven performance

ArcSpan’s coordinated product offering drives sell-side revenue success:

On-Site: ArcSpan AMS

  • Next-gen 1P DMP with custom identity and data spine
  • AI-driven scale and accuracy
  • Powerful audience builder and modeled audiences
  • Cost-effective, flexible rate plans

Off-Site: ArcTrax Reach+

  • Turnkey off-platform targeting
  • Custom managed services
  • Publishers and Retail Media Networks
  • Attractive revenue share unlocks immediate revenue

Custom data Monetization

  • Custom audience monetization solutions
  • Deep data analytics, revenue operations efficiencies
  • Complementary projects to enhance tech stack integration

2-3x boost in addressable audience inventory, fill rates

IAB / custom NLP data taxonomies and transaction analytics to improve deal accuracy, eCPMs and RFP success

Machine learning / AI audience propensity models to scale quantity

ON-SITE MONETIZATION:

ArcSpan AMS™
Next-gen 1P Monetization DMP

  • Robust, real-time audience data processing
  • Intuitive, powerful audience building and machine learning data intelligence
  • Revenue-oriented direct sold programmatic deal results
  • Next generation data identity and cookieless data
  • Dynamic transaction landscape reporting and insights

OFF-SITE MONETIZATION:

ArcTrax Reach+

Offsite or Off-platform Audience Targeting + Media Optimization

  • Enhanced audience segmentation
  • Media activation and optimization
  • Scored audience using ML modeling
  • Enhanced product solutions for sales teams
  • Omni-channel
  • Comprehensive advertiser reporting

CUSTOM MONETIZATION ENGAGEMENTS:

Data Process Analytics and Monetization Effectiveness

  • Analyze and deploy efficient and effective audience deal strategies
  • Troubleshoot and QA adtech partner integrations
  • Enable greatest data efficiencies and revenue operations optimization

Ready to take control?

We help you solve critical revenue operations roadblocks to maximize your addressable audience eCPMs, fill-rates, and yield. Schedule a call with one of our specialists today!

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