ArcSpan is an exciting first-party data audience monetization company

ArcSpan AMS™: integrated next-gen revenue activation and insights tools for leading publishers and audience data owners that are highly intuitive, easy to deploy, drive data/AI-driven sales scale and offer exceptional value.

Our Mission

We want to make digital marketing work better for publishers, retail media, data owners and each of us as consumers. That may seem like a tall order given the complex environment for our industry. As publishers and brands face business challenges aligning their optimal revenue channels while retooling for data-driven transactions and insights, we’re here to help.

We believe it’s a worthwhile endeavor to enhance the value exchange between data owners and the end user – meaning better browsing experiences for the end user, and higher value for the data owned by publishers and retailers.

As your partner, we strive to bring clarity, integrity and passion for excellence to our product solutions that are purpose-built to maximize audience value. We take pride in driving efficient and effective results for our clients. Over the years, we have been fortunate to collaborate with many inspiring digital marketing clients and technology partners. 

Our industry is competitive and constantly evolving. We look forward to bringing our expertise, teamwork and spirit of innovation towards making your selling opportunities work better in a complicated tech ecosystem.

Why Us

We are not a generic AdTech platform or empty sales tool — our team is passionate about designing and executing addressable audience data solutions that drive business and customer success. 

We embrace data, analytics and love utilizing the latest technologies. Our B2B SaaS platform and full-service approach offers all the required resources needed to plan, build, and maintain high-performance audience-targeted advertising and marketing technology.

Clients choose us because of our:

  • Specialization in audience-based data solutions – we’ve been delivering, optimizing and analyzing cross-channel digital advertising campaigns since 2002.
  • Vast knowledge of the AdTech & MarTech ecosystems from both the technical, analytics, business and consumer perspectives, which allows us to offer solutions that meet the needs of both buy-side and sell-side marketing companies.
  • Automated, AI-enabled tools, customized approach to serve the best needs of each client.
  • Commitment to driving revenue results, creating client heroes and ongoing satisfaction. 

It’s these qualities that make us a trusted audience data solutions partner.


ArcSpan was founded by Art Muldoon and Garret Vreeland – business partners and entrepreneurs who are recognized leaders in the digital media industry.

They started ArcSpan with one goal in mind – combine their previously gained skills and knowledge of programmatic media, data and analytics to become the leader in innovative, conscientious, audience-driven media platforms and services for leading publishers and advertisers.


Arthur Muldoon

Co-Founder, CEO

Garret Vreeland

Garret Vreeland

Co-Founder, CCO

Balaji Rao

Balaji Rao

SVP, Engineering

James Dempsey

James Dempsey

Head of Platform Solutions

PRooney_Headshot 03 2022

Pete Rooney

SVP, Solutions Engineer

Kelly Merton

Kelly Merton

VP, Sales & Business Development

Jose Cabal-Ugaz

Jose Cabal-Ugaz

Director, Engineering

Declan Healey

Senior Mgr., Solutions Engineering

Artemio Rimando

Artemio Rimando

Data Scientist

Copy of Linda profile

Linda Overcash

Accounting Specialist

2016-09-13 12.55.12

Leslie Roubos

Financial Planning & Analysis

Advisory Board

ArcSpan’s Advisory Board members are recognized leaders across the digital media, marketing technology and SaaS industry. 

They help us maintain our product/market focus around delivering innovative, meaningful value for publishers while building a diverse, collaborative work culture.

Paul Bannister

Chief Strategy Officer,

Curt Brockelman

Managing Partner,
Perch Bay Group

Kevin Gentzel

Global Chief Commercial and Growth Officer, Newsweek

Jonah Goodhart

Entrepreneur, Investor
Co-Founder Moat, WGI Group

Noah Goodhart

Entrepreneur, Investor
Co-Founder Moat, WGI Group

Tim Hanlon

CEO, Vertere Group

Jana Meron

VP, Revenue Operations and Data, The Washington Post

Ari Paparo

CEO & Founder, Beeswax
CEO, Marketecture Media

Joe Zawadzki

CEO & Founder, MediaMath
General Partner, AperiamVentures