Integration Enhances Publishers’ Ability to Build and Monetize Custom, Modeled and Automated Audiences to Meet Advertiser Demand
NEW YORK September 14, 2023—ArcSpan Technologies, the innovative publisher audience monetization company, announced today the debut of Experian’s audience data as a fully integrated offering within the ArcSpan AMS™ (Audience Monetization System) platform. AMS fills a vital publisher need for a purpose-built, flexible, real-time, first-party DMP monetization solution for large and mid-sized advertising-driven publishers and retail media networks. The AMS platform empowers publishers to maximize their addressable audience inventory scale and CPMs in the post-cookie environment. It includes advanced data processing and activation features based on contextual, behavioral, intent, and attention-based attributes.
The availability of Experian’s audience segments, including unique behavioral, interest, and purchase-based, within AMS’ intuitive Audience Builder represents a step-change for publishers seeking to increase the value and efficiency of activating custom addressable audiences at scale for targeted advertising. In addition, through the AMS platform’s Audience Insights dashboard, Experian data enhances publishers’ ability to analyze and size their non-endemic sales opportunities.
“Through incorporating the added scale and quality of Experian’s data assets, ArcSpan continues to advance a coordinated suite of new data-driven solutions that enrich publishers’ audience data sets and create more opportunities to meet buyer demand,” said Kathryn Burns, VP, Product at ArcSpan. “Leveraging ArcSpan’s embedded machine-learning and AI-driven audience modeling tools, publishers can tap the Experian data set to curate premium audience inventory for advertisers including Auto, Financial Services, Retail Shopper, and B2B categories.”
The integration also connects ArcSpan’s ArcID technology with Experian’s Living Unit Identifier (LUID), providing publishers with a privacy-safe, cookie-free matched identifier to unlock scale with precision.
“We are excited to integrate with ArcSpan to help publishers offer unique audience solutions and deliver premium ad inventory,” said Chris Feo, SVP Sales and Partnerships for Marketing Services at Experian. “The ArcSpan AMS platform will help publishers activate and optimize our premium data sets, which will support stronger direct-deals, PMPs, and programmatic guaranteed sales opportunities. This direct integration within AMS will unlock greater curation and scale solutions for publishers, and we are aligned with ArcSpan’s commitment to advancing sell-side audience monetization solutions and helping publishers win more RFPs.”
ArcSpan’s work with Experian is the latest in a series of advancements the company has recognized in 2023. Dedicated to sell-side monetization solutions, ArcSpan continues to engineer the AMS platform as fully interoperable revenue operations software as publishers seek to retool and update their legacy adtech.
About ArcSpan Technologies
ArcSpan Technologies is a best-in-class sell-side audience monetization company empowering publishers to unlock the full potential of their first-party data to generate incremental advertising revenue. ArcSpan’s innovative Audience Monetization System (AMS), is a next-gen DMP purpose-built to provide publishers with an easy to use, cost efficient platform that can process, manage, model, and activate the entire spectrum of publisher data to monetize audiences and drive ROI. Established by digital industry leaders from Accordant Media, Dentsu, NewsCorp, OpenSlate and Beeswax, ArcSpan prioritizes consumer data privacy and fosters industry transparency.
The company is headquartered in New York City with an additional office in London. www.arcspan.com
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