Publishers Use ArcSpan Audience Builder to Activate 1P Audiences in Social Media Platforms

Integration Continues to Advance Publishers’ Ability to Build and Monetize Custom, Modeled and Automated Audiences via ArcSpan AMS Platform 

NEW YORK_November 9, 2023—ArcSpan Technologies, the innovative publisher audience monetization company, is making it easy and effective for publishers to extend their audience monetization success to leading social media platforms. Through seamless platform integrations, ArcSpan AMS supports publishers’ ability to activate their audiences into environments such as Facebook, Instagram, Snapchat, TikTok, etc.

Social media audience activation represents a significant revenue component for many publishers. Unlike other DMPs, deploying ArcSpan AMS can be accomplished within a day due to ArcSpan’s flexible deployment framework. As a result, ArcSpan removes the complexity for publishers and delivers the value of first-party data activations faster and at greater scale.

ArcSpan AMS continues to innovate as the easiest to use, most cost-effective first party audience monetization solution for publishers. We are passionate to help publishers upgrade their revenue operations to win more RFPs and scale revenue leveraging their valuable first-party data. Publishers get more value faster with ArcSpan AMS!

Please contact us for more information or to see a demo of ArcSpan AMS. 

About ArcSpan Technologies                                                                                             

ArcSpan Technologies is a best-in-class sell-side audience monetization company empowering publishers to unlock the full potential of their first-party data to generate incremental advertising revenue. ArcSpan’s innovative Audience Monetization System (AMS), is a next-gen DMP purpose-built to provide publishers with an easy to use, cost efficient platform that can process, manage, model, and activate the entire spectrum of publisher data to monetize audiences and drive ROI.  Established by digital industry leaders from Accordant Media, Dentsu, NewsCorp, OpenSlate and Beeswax, ArcSpan prioritizes consumer data privacy and fosters industry transparency. The company is headquartered in New York City with an additional office in London.

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